our story

Mazhar Syed founded Magnifyr in 2021. He is a seasoned leader with over 20 years in financial services, product development, marketing, and risk management. His global experience spans India, the Philippines, the U.S., and Canada, with advisory roles in Japan, Germany, and the U.K. Mazhar excels in driving business growth through strategic partnerships, digital transformation, and data-driven strategies.

At Canada Post, he launched innovative financial products, including everyday banking accounts and small business loans for underserved Canadians. He also managed ATMs, prepaid cards, remittance services, and gift cards.

During his tenure at American Express, Mazhar led initiatives in risk management, digital marketing, and product development. He oversaw credit card portfolios, introduced new products, and enhanced customer engagement through balance transfers, loyalty programs, and credit limit increases. He launched the "Life With Amex" content hub, boosting organic traffic, and streamlined digital customer experiences. As the digital marketing lead, he achieved significant customer acquisition cost-effectively.

At JP Morgan Chase, Mazhar advanced in credit and operations, leading a team of 300 and managing over 750 external staff. He improved customer service, operational efficiency, and supported revenue-generating campaigns.

Recognized as a trusted advisor, Mazhar has managed critical business partnerships throughout his career. He established Magnifyr to leverage his extensive experience in fostering business growth for clients.