our story

Mazhar Syed founded Magnifyr in 2021. He is a seasoned leader with over 20 years in financial services, product development, marketing, and risk management. His global experience spans India, the Philippines, the U.S., and Canada, with advisory roles in Japan, Germany, and the U.K. Mazhar excels in driving business growth through strategic partnerships, digital transformation, and data-driven strategies.

At Canada Post, he launched innovative financial products, including everyday banking accounts and small business loans for underserved Canadians. He also managed ATMs, prepaid cards, remittance services, and gift cards.

During his tenure at American Express, Mazhar led initiatives in risk management, digital marketing, and product development. He oversaw credit card portfolios, introduced new products, and enhanced customer engagement through balance transfers, loyalty programs, and credit limit increases. He launched the "Life With Amex" content hub, boosting organic traffic, and streamlined digital customer experiences. As the digital marketing lead, he achieved significant customer acquisition cost-effectively.

At JP Morgan Chase, Mazhar advanced in credit and operations, leading a team of 300 and managing over 600 external staff. He improved customer service, operational efficiency, and supported revenue-generating campaigns.

Recognized as a trusted advisor, Mazhar has managed critical business partnerships throughout his career. He established Magnifyr to leverage his extensive experience in fostering business growth for clients.

Anooja Tawde is a seasoned digital marketing strategist and growth consultant with over 16 years of experience leading performance marketing across global brands and high-growth startups. With an MBA in Marketing & Strategy and an engineering background, she brings a data-driven, customer-centric approach to scaling digital ecosystems.

She has held senior leadership roles at American Express, BYJU’S, and First West Credit Union, where she led large-scale acquisition and retention programs, managed multimillion-dollar budgets, and drove full-funnel marketing across SEM, programmatic, affiliates, and CRM. At BYJU’S, she spearheaded the North American expansion, managing $5M+ monthly in ad spend and delivering rapid customer growth through digital and traditional channels.

Anooja also consults small and mid-sized businesses on ecommerce marketing, demand generation, and digital strategy. 

Known for her strategic thinking, strong stakeholder management, and ability to simplify complex problems, she is passionate about creating impactful marketing solutions that drive measurable business outcomes.